A&P’s Exclusive Woodson & James Choice Angus Beef Brand Celebrates One Year Anniversary with Extension of Product Line
Woodson & James Delivers Best Barbecue Taste in the Northeast
MONTVALE, N.J. – June 14, 2012 - The Great Atlantic & Pacific Tea Company, Inc. (A&P) today announced the extension of its successful line of premium-quality Angus beef, featuring steakhouse-quality meat at affordable supermarket prices. The Woodson & James Brand, exclusive to the A&P family of stores since May 2011, has extended its line of products to now include Marinades and Angus Franks in all A&P, Pathmark, Superfresh, Waldbaum's and The Food Emporium stores - just in time for the grilling season.
New additions to the exclusive Woodson & James Brand help shoppers transform ordinary barbecue into a “Darn Better Barbecue.”
Woodson & James’ new lactose and fat free marinades include:
- Barbecue – This bold and smoky marinade is a great compliment to chicken, ribs or as an alternative to ketchup.
- Mandarin Orange – A delightful and bold sauce in which the flavors of soy, sake and ginger mingle with the citrus of Mandarin Orange.
- Teriyaki – Sweet and gingery, with zesty undertones of fresh garlic, this full-flavored sauce pairs best with beef, chicken or pork.
- Sweet Bourbon – Bourbon lends a kick to this savory marinade sauce made with rich soy sauce, tart lemon, sweet molasses and spice.
Additionally, the Woodson & James Brand introduces Angus Franks in both Skinless and Natural Casing varieties. These hickory smoked and gluten free franks have no MSG, by-products or fillers and are made with 100% Angus beef.
The exclusive Woodson & James Brand features USDA Choice Angus Beef that is grain-fed and single-sourced for premium flavor, tenderness and quality. Woodson & James gives shoppers consistently juicier, tastier, higher-quality beef at a great value.
"One year ago, we listened to our customers and introduced the Woodson & James Angus Beef line to better meet their needs," said Tom O'Boyle, Executive Vice President of Merchandising, Marketing, and Supply & Logistics. "We have received such positive feedback that we decided to extend the line to include additional all-purpose grilling solutions. We are confident that these new products will live up to our customers’ expectations and continue to look into ways to improve our customers’ grilling experiences.”
All stores are currently featuring new Woodson & James in-store signage. Plus, Associates from our meat department, outfitted in Woodson & James aprons, are equipped to assist customers with their meat selections. Customers will also have the opportunity to sample Woodson & James beef along with the Marinades and Angus Franks during in-store demonstrations at select stores on Saturday, June 23 and June 30.
"A&P's significant effort to upgrade its beef offerings, while keeping prices affordable, demonstrates our continued commitment to delivering enhanced value to our customers," added Harry Giglio, Vice President of Meat & Seafood. "With our exclusive line of Woodson & James grilling products, shoppers can provide delicious meals for their families while staying within their budgets."
Woodson & James will be rolling out new products throughout the year. For additional information about the new products, recipes and cooking tips, visit the Woodson & James website at www.woodsonandjames.com.
Founded in 1859, A&P is one of the nation's first supermarket chains. The company operates more than 300 stores in six states under the following trade names: A&P, Best Cellars, Food Basics, The Food Emporium, Pathmark, Superfresh and Waldbaum's.
A&P Public Relations