A&P and The Elite Bouquet Company Announce Winner of Name The Rose Contest
Local Philadelphia Resident Takes Home Prize for Naming A&P’s Exclusive New Rose
MONTVALE, NJ, AND MIAMI, FL – June 4, 2012 – The Great Atlantic and Pacific Tea Company (A&P) and The Elite Bouquet Company have awarded Philadelphia resident Anne Marie Baiori the winner of their “Name the Rose Contest.” The winning rose, an orange variety named “Tangelic,” will be sold exclusively in all A&P, Pathmark, Superfresh, The Food Emporium and Waldbaum’s banner stores for one year.
Baiori’s “Tangelic” submission was chosen from the more than 16,000 contest entries. A&P presented her with a bouquet of Tangelic roses and more than $5,000 in grocery gift cards at a ceremony on May 30 at the Cottman Avenue Pathmark store in Philadelphia.
Upon accepting her award, Baiori explained how she thought of the name: “It was the color of a tangerine, and when the flower opened up, its appearance was angelic.” She also expressed her gratitude to A&P for the generous gift and the opportunity to take part in this exciting experience.
The contest began in March when more than 6,000 shoppers chose their favorite rose from 10 new varieties, all supplied by The Elite Bouquet Company. Then customers submitted a name for the chosen orange rose.
“The naming competition was the first of its kind for our company and turned out to be extremely popular among our customers,” said A&P’s Floral Category Manager Kevin Prill. “We are pleased with the new name and thrilled to offer this exclusive rose to our shoppers.”
Founded in 1859, A&P is one of the nation's first supermarket chains. The company operates more than 300 stores in six states under the following trade names: A&P, Best Cellars, Food Basics, The Food Emporium, Pathmark, Superfresh and Waldbaum's.
A&P Public Relations