Hurricane-Affected Waldbaum’s to Reopen With Enhanced Features

MONTVALE, NJ – February 22, 2013 – Following the impact of Hurricane Sandy, the Belle Harbor Waldbaum’s located at 112-15 Beach Channel Drive in Rockaway, N.Y., will reopen its doors with a remodeled look and an expanded product selection on Friday, February 22.

“We are excited to welcome our Belle Harbor neighbors back to our newly remodeled store,” said Sam Martin, President and CEO of The Great Atlantic and Pacific Tea, Co. “We are dedicated to rebuilding our stores in Sandy-impacted areas, and we have worked tirelessly to reopen as quickly as possible.  Now we’re back and better than ever to serve our neighborhood customers as they continue to recover from the storm.”

The 45,634-square-foot store was greatly affected by Hurricane Sandy. Items such as refrigerated cases, cold storage coolers, freezers, electronics and equipment were replaced. Additionally, the rebuilding of walls and shelving units were completed prior to reopening the store.

Waldbaum’s has a rich history of offering quality own brand items such as America’s Choice, Great Atlantic Seafood Market and Live Better Produce.

  • America’s Choice products are high in quality and can save customers money compared to national brands.  
  • The rebranded Great Atlantic Seafood Market features fresh seafood supplied by North Coast Seafood, one of the only full-time government-inspected seafood processors in the Northeast.
  • Live Better Produce features Live Better Wellness factor tags to provide shoppers with clear wellness information at their fingertips when they shop. 

In addition to the store’s new look, customers will enjoy a variety of additional offerings, including the following: 

Upgraded bakery and deli departments
This store’s newly rebranded Two Forks bakery section now offers premium cupcakes, an extensive selection of special-occasion cakes, exclusive OMG brownies and much more. In the updated Hartford Reserve deli department, customers will now enjoy an expanded line of domestic and imported cheeses from around the world.

Expanded produce department
Customers can enjoy an expanded organic produce selection with more than 100 fresh fruit and vegetables offered daily, in addition to an assortment of produce tailored to the neighborhood’s ethnic needs.

New seafood department
The revamped Great Atlantic Seafood Market offers customers 48-to-72 hour sea-to-store delivery time provided by North Coast Seafood so customers can enjoy the freshest fish in the neighborhood.

Gluten-free offerings
Shoppers now have access to an updated gluten-free selection, which includes top brands like Schar, Glutino and Udi’s.

Waldbaum’s will open its doors at 7 a.m. on February 22.  Hours of operation are Monday to Saturday from 7 a.m. to midnight and on Sunday from 7 a.m. to 9 p.m. For more information, please visit  or like us on Facebook at

About A&P
Founded in 1859, A&P is one of the nation's first supermarket chains. The company operates more than 300 stores in six states under the following trade names: A&P, Best Cellars, Food Basics, The Food Emporium, Pathmark, Superfresh and Waldbaum's.

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